Roderick Brodie

Roderick J Brodie (PhD) is Professor in the Department of Marketing at the University of Auckland of Business School, New Zealand.  His research and teaching experience is in the areas of marketing theory, strategy, branding and service research.

He has consulted with a range of government and business areas of Strategy and Branding Marketing Analysis and acted as an expert witness in a number of landmark legal cases.

His publications have appeared in leading international journals including; Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Management Science, Journal of Service Research.  He is an associate editor of the Journal of Service Research and Marketing Theory and has served on the Editorial Boards of the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Service Research, and the Australasian Journal of Marketing. He has been active in the development of Marketing Education in Australasia and internationally and 1998 was the founding president of the Australia New Zealand Marketing Academy (ANZMAC), in 2002 was presented with the ANZMAC Distinguished Researcher and in 2004 he was made one of the founding Fellows.

In 2011 he was elected as the 1^st Southern hemisphere Fellow for the European Marketing Academy (EMAC). In 2004 he was recognised with the University of Auckland’s Business School’s Research Excellence Award for Sustained Research Performance. He has held visiting professorships at a number of leading US and European Business Schools. He is currently serving on the Royal Society Marsden Social Science Panel and has served the national PBRF panel Business and Economics.

Hobbies/other Interests

Rod is interested in opera, jazz, reading and wine. He is a keen walker and swimmer and makes the most of the abundant outdoor activities available in New Zealand.

• Relationship marketing and marketing strategy
• Managing brands
• Service management
• Marketing theory

In the last 4 decades taught at undergraduate, postgraduate and executive levels.  Courses include marketing principles, marketing management, strategic marketing, marketing research, product and brand management, quantitative methods, marketing models, forecasting methods in marketing.

Supervised 13 PhD and 35 research master theses.

• 2017 Overall Best Paper Award 2017 ANZMAC Conference
• 2016 Appointed as 2016 Ludwig Erhard Visiting Professorship University of Bayreuth, Germany
• 2016 Reappointed as Honouree Professor, University of Nottingham
• 2016 Emerald Citation Excellence Award for article “Consumer engagement in a virtual brand community: An exploratory analysis,” in Journal of Business Research, 3rd most highly cited article in all marketing journals in the 4 years since publication
• 2016 Article “Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research,” Journal of Service Research, 5th most highly cited article in all marketing journals in the 4 years since publication
• 2014 Appointed Associate Editor for Journal of Service Research
• 2013 Chair for Annual ANZMAC Conference, University of Auckland (350 participants 30 countries)
• 2013 Reappointed as Honouree Professor, University of Nottingham
• 2013 Best Paper Award at the Naples Forum on Service
• 2013 Appointed to the Royal Society Marsden Social Science Panel
• 2012 Inducted to the NZ Marketing Association Hall of Fame for Career Contributions 
• 2011 Appointed to 2012 PBRF Panel
• 2011 Elected as Fellow of the European Marketing Academy
• 2009 Journal of Business and Industrial Marketing: Award for Distinguished Contributions to the Field of B2B Marketing
• 2004 Distinguished Contribution Award (for sustained contribution to the development of The University of Auckland Business School)
• Founding Fellow Australia New Zealand Marketing Academy (ANZMAC)
• 2004 University of Auckland Business School Research Excellence award (for sustained research performance)
• 2002 Best Reviewer - Journal of Services Research
• 2002 Distinquished Researcher in Australia and New Zealand Marketing Academy
• 1998 Distinguished Marketing Educator in Australia and New Zealand Marketing Academy

• Senior Associate Dean 2003-2008
• Head of Department 1988 to June 1999, July 2002 to June 2003, January 2007-January 2014
• Faculty Staffing Committee 1998-2000, 2002- 2010
• Chair Faculty Staffing Committee 2004-2006
• University Staffing Committee 2004-2006

Marketing theory, branding, service management.

• Associate Editor, Journal Service Research, 2014, Review Board, 1997–2013 (ABDC A*)
• Associate Editor, Marketing Theory, 2011- present, Area Editor 2001-10 (ABDC A)
• Senior Advisory Board, European Journal of Marketing 2006- present (ABDC A*)
• Senior Advisory Board, Journal of Business and Industrial Marketing 2006- present (ABDC A)
• Editorial Review Board, Journal of Marketing, 2005-2011 (ABDC A*)
• Editorial Review Board, International Journal of Research in Marketing, 1992-2012. (ABDC A*)
• Editorial Review Board, Australasian Journal of Marketing, 1997 –present (ABDC B)
• Editor of Special Issues/ Sections Marketing Theory 2014, Australasian Marketing Journal 2010, Marketing Theory 2009 Australasian Journal of Marketing, 2006. Marketing Theory, 2003 New Zealand Journal of Business, 1995. New Zealand Journal of Business, 1988

Conferences

• Fehrer, J. A., Woratschek, H., Germelmann, C. C., & Brodie, R. J. (2017). Customer connections count: Investigating engagement beyond the dyad. In L. Robinson, L. Brennan, M. Reid (Eds.) ANZMAC 2017 Marketing for Impact - Proceedings, 742-746. Melbourne, Australia. Related URL.
  
  Other University of Auckland co-authors: Julia Fehrer

Journal Articles

• Brodie, R. J., & Juric, B. (2018). Customer engagement: Developing an innovative research that has scholarly impact. Journal of Global Scholars of Marketing Science, 28 (3), 291-303. 10.1080/21639159.2018.1466657
  
  Other University of Auckland co-authors: Biljana Juric
• Fehrer, J. A., Woratschek, H., Germelmann, C. C., & Brodie, R. J. (2018). Dynamics and drivers of customer engagement: within the dyad and beyond. Journal of Service Management, 29 (3), 443-467. 10.1108/JOSM-08-2016-0236
  
  URL: http://hdl.handle.net/2292/46165
  
  Other University of Auckland co-authors: Julia Fehrer
• Li, L. P., Juric, B., & Brodie, R. J. (2018). Actor engagement valence: Conceptual foundations, propositions and research directions. Journal of Service Management, 29 (3), 491-516. 10.1108/JOSM-08-2016-0235
  
  Other University of Auckland co-authors: Biljana Juric, Loic Li
• Fehrer, J. A., Woratschek, H., & Brodie, R. J. (2018). A systemic logic for platform business models. Journal of Service Management, 29 (4), 546-568. 10.1108/JOSM-02-2017-0036
  
  URL: http://hdl.handle.net/2292/44885
  
  Other University of Auckland co-authors: Julia Fehrer
• Li, L. P., Juric, B., & Brodie, R. J. (2017). Dynamic multi-actor engagement in networks: The case of United Breaks Guitars. Journal of Service Theory and Practice, 27 (4), 738-760. 10.1108/JSTP-04-2016-0066
  
  Other University of Auckland co-authors: Biljana Juric, Loic Li
• Brodie, R. J., Benson-Rea, M., & Medlin, C. J. (2017). Branding as a dynamic capability: Strategic advantage from integrating meanings with identification. Marketing Theory, 17 (2), 183-199. 10.1177/1470593116679871
  
  Other University of Auckland co-authors: Maureen Benson-Rea
• Brodie, R. J. (2017). Enhancing theory development in the domain of relationship marketing: How to avoid the danger of getting stuck in the middle. Journal of Services Marketing, 31 (1), 20-23. 10.1108/JSM-05-2016-0179
• Seo, Y., Kelleher, C., & Brodie, R. (2017). Broadening brand engagement within the service-centric perspective: An intersubjective hermeneutic framework. Journal of Service Theory and Practice, 27 (2), 317-335. 10.1108/JSTP-02-2015-0055
  
  Other University of Auckland co-authors: Yuri Seo
• Brodie, R. J. (2017). Commentary on “Working consumers: Co-creation of brand identity, consumer identity, and brand community identity”. Journal of Business Research, 70, 430-431. 10.1016/j.jbusres.2016.07.013
• Brodie, R. J., Nenonen, S., Peters, L. D., & Storbacka, K. (2017). Theorizing with managers to bridge the theory-praxis gap: Foundations for a research tradition. European Journal of Marketing, 51 (7-8), 1173-1177. 10.1108/EJM-03-2017-0175
  
  URL: http://hdl.handle.net/2292/41068
  
  Other University of Auckland co-authors: Suvi Nenonen, Kaj Storbacka
• Breidbach, C. F., & Brodie, R. J. (2017). Engagement platforms in the sharing economy: Conceptual foundations and research directions. Journal of Service Theory and Practice, 27 (4), 761-777. 10.1108/JSTP-04-2016-0071
• Nenonen, S., Brodie, R. J., Storbacka, K., & Peters, L. D. (2017). Theorizing with managers: How to achieve both academic rigor and practical relevance?. European Journal of Marketing, 51 (7-8), 1130-1152. 10.1108/EJM-03-2017-0171
  
  URL: http://hdl.handle.net/2292/44512
  
  Other University of Auckland co-authors: Suvi Nenonen, Kaj Storbacka
• Storbacka, K., Brodie, R. J., Böhmann T, Maglio, P. P., & Nenonen, S. (2016). Actor engagement as a microfoundation for value co-creation. Journal of Business Research, 69 (8), 3008-3017. 10.1016/j.jbusres.2016.02.034
  
  URL: http://hdl.handle.net/2292/32843
  
  Other University of Auckland co-authors: Suvi Nenonen, Kaj Storbacka
• Brodie, R. J., & Benson-Rea, M. (2016). Country of origin branding: An integrative perspective. Journal of Product & Brand Management, 25 (4), 322-336. 10.1108/JPBM-04-2016-1138
  
  Other University of Auckland co-authors: Maureen Benson-Rea
• Witell, L., Anderson, L., Brodie, R. J., Colurcio, M., Edvardsson, B., Kristensson, P., ... Wallin Andreassen, T. (2015). Exploring dualities of service innovation: implications for service research. Journal of Services Marketing, 29 (6/7), 436-441. 10.1108/JSM-01-2015-0051
• Brodie, R. J. (2015). No one measure fits all: Towards a meaningful portfolio of research performance measures. Commentary on the Soutar, Wilkinson,& Young article. Australasian Marketing Journal, 23 (2), 165-166. 10.1016/j.ausmj.2015.04.012
• Sajtos, L., Kreis, H., & Brodie, R. (2015). Image, brand relationships and customer value: Exploring the moderating role of advertising spending- and labour-intensity in customer loyalty. Journal of Service Theory and Practice, 25 (1), 51-74. 10.1108/JSTP-11-2013-0261
  
  Other University of Auckland co-authors: Laszlo Sajtos
• Brodie, R. J., & Storbacka, K. (2014). Collaborative theorising about markets and marketing and service-dominant logic. Marketing Theory, 14 (3), 231-237. 10.1177/1470593114534338
  
  Other University of Auckland co-authors: Kaj Storbacka
• Peters, L. D., Loebler, H., Brodie, R. J., Breidbach, C. F., Hollebeek, L. D., Smith, S. D., ... Varey, R. J. (2014). Theorizing about resource integration through service-dominant logic. Marketing Theory, 14 (3), 249-268. 10.1177/1470593114534341
  
  Other University of Auckland co-authors: Sandra Smith
• Breidbach, C., Brodie, R., & Hollebeek, L. D. (2014). Beyond virtuality: From engagement platforms to engagement ecosystems. Managing Service Quality, 24 (6), 592-611. 10.1108/MSQ-08-2013-0158
  
  URL: http://hdl.handle.net/2292/30446
• Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28 (2), 149-165. 10.1016/j.intmar.2013.12.002
• Benson-Rea, M., Brodie, R. J., & Sima, H. (2013). The plurality of co-existing business models: Investigating the complexity of value drivers. Industrial Marketing Management, 42 (5), 717-729. 10.1016/j.indmarman.2013.05.011
  
  Other University of Auckland co-authors: Maureen Benson-Rea, Herbert Sima
• Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66 (1), 105-114. 10.1016/j.jbusres.2011.07.029
  
  URL: http://hdl.handle.net/2292/30919
  
  Other University of Auckland co-authors: Biljana Juric
• Glynn, M. S., Brodie, R. J., & Motion, J. (2012). The benefits of manufacturer brands to retailers. European Journal of Marketing, 46 (9), 1127-1149. 10.1108/03090561211247856
• Kleinaltenkamp, M., Brodie, R. J., Frow, P., Hughes, T., Peters, L. D., & Woratschek, H. (2012). Resource integration. MARKETING THEORY, 12 (2), 201-205. 10.1177/1470593111429512
• Brodie, R. J., Saren, M., & Pels, J. (2011). Theorizing about the service dominant logic: The bridging role of middle range theory. Marketing Theory, 11 (1), 75-91. 10.1177/1470593110393714
  
  URL: http://hdl.handle.net/2292/14907
• Brodie, R. J., Hollebeek, L. D., Jurić B, & Ilić A (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14 (3), 252-271. 10.1177/1094670511411703
  
  URL: http://hdl.handle.net/2292/12674
  
  Other University of Auckland co-authors: Biljana Juric
• Brodie, R. J. (2010). Academic interface with marketing practice: Leading and following and not losing the way?. Australasian Marketing Journal, 18 (3), 177-178. 10.1016/j.ausmj.2010.06.012
• Sajtos, L., Brodie, R. J., & Whittome, J. (2010). Impact of service failure: The protective layer of customer relationships. Journal of Service Research, 13 (2), 216-229. 10.1177/1094670510365357
  
  URL: http://hdl.handle.net/2292/11659
  
  Other University of Auckland co-authors: Laszlo Sajtos
• Brodie, R. J. (2009). From goods to service branding: An integrative perspective. Marketing Theory, 9 (1), 107-111. 10.1177/1470593108100064
• Brodie, R. J., Whittome, J. R. M., & Brush, G. J. (2009). Investigating the service brand: A customer value perspective. Journal of Business Research, 62 (3), 345-355. 10.1016/j.jbusres.2008.06.008
  
  URL: http://hdl.handle.net/2292/14920
• Brodie, R. J., & De Chernatony, L. (2009). Towards new conceptualizations of branding: Theories of the middle range. Marketing Theory, 9 (1), 95-100. 10.1177/1470593108100057
• Brodie, R. J., Coviello, N. E., & Winklhofer, H. (2008). Contemporary Marketing Practices research program: A review of the first decade. Journal of Business & Industrial Marketing, 23 (2), 84-94. 10.1108/08858620810850191
• Glynn, M. S., Motion, J., & Brodie, R. J. (2007). Sources of brand benefits in manufacturer-reseller B2B relationships. Journal of Business and Industrial Marketing, 22 (6), 400-409. 10.1108/08858620710780163
• Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36 (2), 230-240. 10.1016/j.indmarman.2005.08.013
  
  URL: http://hdl.handle.net/2292/18740
• Winklhofer, H., Palmer, R., & Brodie, R. J. (2007). Researching the Service Dominant Logic: Normative Perspective versus Practice. Australasian Marketing Journal, 15 (1), 76-83. 10.1016/S1441-3582(07)70033-2
• Brodie, R. J., Winklhofer, H., Coviello, N. E., & Johnston, W. J. (2007). Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance. Journal of Interactive Marketing, 21 (1), 2-21. 10.1002/dir.20071
• Brodie, R. J., Glynn, M. S., & Little, V. J. (2006). The service brand and the service dominant logic: Missing fundamental premise or the need for stronger theory. Marketing Theory, 6 (3), 363-379. 10.1177/1470593106066797
• Brookes, R. W., Brodie, R. J., Coviello, N. E., & Palmer, R. A. (2005). How managers perceive the impacts of information technologies on contemporary marketing practices: Reinforcing, enhancing or transforming?. Journal of Relationship Marketing, 3 (4), 7-26. 10.1300/J366v03n04_02
• Pels, J., Brodie, R. J., & Johnston, W. J. (2004). Benchmarking business-to-business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand. Journal of Business and Industrial Marketing, 19 (6), 386-396. 10.1108/08858620410556327
• Pels, J., & Brodie, R. J. (2004). Profiling Marketing Practice in an Emerging Economy: The Argentine Case. Journal of Global Marketing, 17 (1), 67-91. 10.1300/J042v17n01_05
• Coviello, N. E., Brodie, R. J., Brookes, R. W., & Palmer, R. A. (2003). Assessing the Role of E-Marketing in Contemporary Marketing Practice. Journal of Marketing Management, 19 (7-8), 857-881. 10.1080/0267257X.2003.9728240
• Coviello, N. E., Brodie, R. J., Danaher, P. J., & Johnston, W. J. (2002). How firms relate to their markets: An empirical examination of contemporary marketing practices. JOURNAL OF MARKETING, 66 (3), 33-46. 10.1509/jmkg.66.3.33.18500
• Brodie, R. J. (2002). The Challenge to Include Relationship Concepts. Marketing Theory, 2 (4), 339-343. 10.1177/147059310200200403
• Coviello, N. E., & Brodie, R. J. (2001). Contemporary marketing practices of consumer and business-to-business firms: How different are they?. Journal of Business and Industrial Marketing, 16 (5), 382-400. 10.1108/08858620110400223
• Price, R., & Brodie, R. J. (2001). Transforming a public service organization from inside -out to outside-in: The case of Auckland city, New Zealand. Journal of Service Research, 4 (1), 50-59. 10.1177/109467050141005
• Armstrong, J. S., Brodie, R. J., & Parsons, A. G. (2001). Hypotheses in marketing science: Literature review and publication audit. MARKETING LETTERS, 12 (2), 171-187. 10.1023/A:1011169104290
• Brodie, R. J. (2001). Brand Asset Management: Driving Profitable Growth Through Your Brands. Journal of Services Marketing, 15 (2), 160-161. 10.1108/jsm.2001.15.2.160.1
• Brodie, R. J., Gronroos, C., & Helenius, T. (2001). Contemporary marketing: A comparison of the practices in New Zealand, scandinavia and Thailand. Asian Journal of Marketing, 8 (2), 72-81.
• Brodie, R. J., & Danaher, P. J. (2000). Building models for marketing decisions: Improving empirical procedures. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 17 (2-3), 135-139. 10.1016/S0167-8116(00)00013-6
• Coviello, N. E., Brodie, R. J., & Munro, H. J. (2000). An investigation of marketing practice by firm size. JOURNAL OF BUSINESS VENTURING, 15 (5-6), 523-545. 10.1016/S0883-9026(98)00035-4
• Danaher, P. J., & Brodie, R. J. (2000). Understanding the characteristics of price elasticities for frequently purchased packaged goods. Journal of Marketing Management, 16 (8), 917-936. 10.1362/026725700784683726
• Brodie, R. J. (2000). Increasing the relevance and productivity of academic research in marketing in Australia and New Zealand. Australasian Marketing Journal, 8 (2), 81-85. 10.1016/S1441-3582(00)70195-9
• Pels, J., Coviello, N. E., & Brodie, R. J. (2000). Integrating transactional and relational marketing exchange: A pluralistic perspective. Journal of Marketing Theory and Practice, 8 (3), 11-20. 10.1080/10696679.2000.11501871
• Davis, R., Buchanan-Oliver, M., & Brodie, R. (1999). Relationship marketing in electronic commerce environments. JOURNAL OF INFORMATION TECHNOLOGY, 14 (4), 319-331. 10.1080/026839699344449
• Pryor, K., & Brodie, R. (1998). How advertising slogans can prime evaluations of brand extensions: Further empirical results. Journal of Product and Brand Management, 7 (6), 497-508. 10.1108/10610429810244666
• Glynn, T., & Brodie, R. J. (1998). The importance of brand‐specific associations in brand extension: Further empirical results. Journal of Product and Brand Management, 7 (6), 509-518. 10.1108/10610429810244675
• Brodie, R. J., Coviello, N. E., Brookes, R. W., & Little, V. (1997). Towards a paradigm shift in marketing? An examination of current marketing practices. Journal of Marketing Management, 13 (5), 383-406. 10.1080/0267257X.1997.9964481
• Brodie, R. J., Bonfrer, A., & Cutler, J. (1996). Do managers overreact to each others' promotional activity? Further empirical evidence. International Journal of Research in Marketing, 13 (4), 379-387. 10.1016/S0167-8116(96)00020-1
• RUST, R. T., SIMESTER, D., BRODIE, R. J., & NILIKANT, V. (1995). MODEL SELECTION CRITERIA - AN INVESTIGATION OF RELATIVE ACCURACY, POSTERIOR PROBABILITIES, AND COMBINATIONS OF CRITERIA. MANAGEMENT SCIENCE, 41 (2), 322-333. 10.1287/mnsc.41.2.322
• Brodie, R. J., & Bonfrer, A. (1994). Conditions when market share models are useful for forecasting: further empirical results. International Journal of Forecasting, 10 (2), 277-285. 10.1016/0169-2070(94)90007-8
• Armstrong, J. S., & Brodie, R. J. (1994). Effects of portfolio planning methods on decision making: Experimental results. International Journal of Research in Marketing, 11 (1), 73-84. 10.1016/0167-8116(94)90035-3
• Armstrong, J. S., & Brodie, R. J. (1994). Portfolio planning methods: Faulty approach or faulty research?. A rejoinder to "making better decisions" by Wensley. International Journal of Research in Marketing, 11 (1), 91-93. 10.1016/0167-8116(94)90037-X
• Sunde, L., & Brodie, R. J. (1993). Consumer evaluations of brand extensions: Further empirical results. International Journal of Research in Marketing, 10 (1), 47-53. 10.1016/0167-8116(93)90032-T
• Simester, D. I., & Brodie, R. J. (1993). Forecasting criminal sentencing decisions. International Journal of Forecasting, 9 (1), 49-60. 10.1016/0169-2070(93)90053-P
• Singer, A. E., & Brodie, R. J. (1990). Forecasting competitors' actions. An evaluation of alternative ways of analyzing business competition. International Journal of Forecasting, 6 (1), 75-88. 10.1016/0169-2070(90)90099-W
• HARRISON, R., CHETWYND, J., & BRODIE, R. J. (1989). THE INFLUENCE OF ADVERTISING ON TOBACCO CONSUMPTION - REPLY. BRITISH JOURNAL OF ADDICTION, 84 (11), 1251-1254.
• CHETWYND, J., BRODIE, R. J., & HARRISON, R. (1989). THE INFLUENCE OF ADVERTISING ON TOBACCO CONSUMPTION - REPLY. BRITISH JOURNAL OF ADDICTION, 84 (11), 1263-1265.
• Hedley Sanderson, R., Brodie, R. J., & Woodside, A. G. (1989). Measuring Channel Sensitivities to New Industrial Service Designs: Managerial Implications. European Journal of Marketing, 23 (4), 50-59. 10.1108/EUM0000000000565
• HARRISON, R., CHETWYND, J., & BRODIE, R. J. (1989). The Influence of Advertising on Tobacco Consumption: a reply to Jackson& Ekelund. British Journal of Addiction, 84 (11), 1251-1254. 10.1111/j.1360-0443.1989.tb00720.x
• CHETWYND, J., COOPE, P., BRODIE, R. J., & WELLS, E. (1988). IMPACT OF CIGARETTE ADVERTISING ON AGGREGATE DEMAND FOR CIGARETTES IN NEW-ZEALAND. BRITISH JOURNAL OF ADDICTION, 83 (4), 409-414.
• WOODSIDE, A. G., SANDERSON, R. H., & BRODIE, R. J. (1988). TESTING ACCEPTANCE OF A NEW INDUSTRIAL SERVICE. INDUSTRIAL MARKETING MANAGEMENT, 17 (1), 65-71. 10.1016/0019-8501(88)90028-4
• BRODIE, R. J., & DEKLUYVER, C. A. (1987). A COMPARISON OF THE SHORT-TERM FORECASTING ACCURACY OF ECONOMETRIC AND NAIVE EXTRAPOLATION MODELS OF MARKET SHARE - REPLY. INTERNATIONAL JOURNAL OF FORECASTING, 3 (3-4), 461-462. 10.1016/0169-2070(87)90042-2
• BRODIE, R. J., & DEKLUYVER, C. A. (1987). A COMPARISON OF THE SHORT-TERM FORECASTING ACCURACY OF ECONOMETRIC AND NAIVE EXTRAPOLATION MODELS OF MARKET SHARE. INTERNATIONAL JOURNAL OF FORECASTING, 3 (3-4), 423-437. 10.1016/0169-2070(87)90035-5
• ARMSTRONG, J. S., BRODIE, R. J., & MCINTYRE, S. H. (1987). FORECASTING METHODS FOR MARKETING - REVIEW OF EMPIRICAL-RESEARCH. INTERNATIONAL JOURNAL OF FORECASTING, 3 (3-4), 355-376.
• Brodie, R. J. (1985). Advertising and Interbrand competition: A New Zealand replication of a western European study. New Zealand Economic Papers, 19 (1), 35-59. 10.1080/00779958509544093
• BRODIE, R., & DEKLUYVER, C. A. (1984). ATTRACTION VERSUS LINEAR AND MULTIPLICATIVE MARKET SHARE MODELS - AN EMPIRICAL-EVALUATION. JOURNAL OF MARKETING RESEARCH, 21 (2), 194-201. 10.2307/3151701