Professional attributes

Versatile, target-driven marketing and management scholarly academic with transferable
teaching, research, consulting marketing expertise acquired in diverse sectors. Combined software development experience with creative marketing, analytics, and bilingual abilities; produced digital marketing and e-commerce research, insight and customer engagement with attention to detail. A solid team leader who allied global clients and multinational exposure with a research focused on social commerce and digital consumer behavior.

core competencies and achievements

Generated new revenue streams for Santeon (Software development) when Identified target market, led a global software development team and delivered one of the first online video streaming portals, Factory515.tv, to a US client.

Generated 10s of regional and international media mentions for UN Women by CNN, BBC and Sky News when launched the #WeAreHere global social media campaign to raise awareness on women political participation in the Arab region.

Enabled 100s of thousands in cost savings for Gulf Scientific (Life Sciences) and ITWORX (Software Development) when selected to lead global ERP and CRM systems implementations and adoption.

Generated over 500 leads for the National Bank of Egypt in the first 6 months of launching a €30m 2-year financing program as the Chief Marketing Expert in a global consortium hired by the European Bank for Reconstruction and Development.

Managed high-level policy international forums and events for Gallup, UN Women and RCREEE when planned, managed and executed in-house teams and agencies to implement >$250-500k international events in Europe and the Middle East.

Streamlined international affairs for the League of Arab States when carried out a study to evaluate the effectiveness of the international alliances and agreements for the Arab Ministerial Council for Electricity.

Helped to reposition the Tunisian Ministry of Women brand post Arab Spring by recommending the outlines of a 5-year communication strategy and agency evaluation criteria.

Generated 1000s of additional visits to GoRedSea.com after winning the Macromedia (currently Adobe) Site of the Day award for launching the first interactive map of the Red Sea.

Improved brand awareness and secured 10s of monthly qualified leads for El-Kattan Pharmacies when revamped brand, created a digital strategy and executed social and mobile marketing campaigns.

Academic BACKGROUND

2010 – 2016      PhD in International Business Management
- GPA: 3.88

                        – International School of Management, Paris, France
(AACSB accredited)

2008 – 2010      MBA: Master of Business Administration –
GPA: 3.94

– Arab Academy for Science, Technology, and Maritime Transport, Egypt

1993 – 1998      BSc Architecture Engineering

                        – Alexandria University, Egypt

Academic Employment

Fall 2019 – Present            Associate Professor of Marketing                      
                                                 
     Danbury, CT, USA

Ancell School of Business – Western Connecticut State University

• Teaches undergraduate marketing classes including Direct and Interactive Marketing and Integrated Marketing Communications: Advertising and Social Media Marketing; Research and Service.

Fall 2016 – Fall 2019          Assistant Professor of Marketing                      
                                  Plattsburgh, NY, USA

School of Business and Economics - State University of New York College at Plattsburgh

• Taught a range of undergraduate marketing classes including Principles of Marketing, Principles of Advertising, Consumer Behavior, Services Marketing, Interactive Marketing and E-Commerce, and Salesforce Management.
• Achieved an average student evaluation of 4.2 out 5 or higher in all taught classes.
• Published 4 peer-reviewed papers focusing on online consumer behavior, e-commerce and trust.
• Engaged local businesses and students through internships, marketing field visits and career counseling sessions.
• Contributed to the redevelopment of the marketing program.

Fall 2013            Visiting Lecturer                                   
                                                                                         
  Paris, France

Institut supérieur européen de gestion group (ISEG)

• Taught Strategic Marketing seminar to 32 MBA program students.
• Designed and developed all course syllabus and selected reading materials
  

Professional Employment

06/2015 – 08/2016       Expert: Media and Communications 
                                                                                
  Cairo, Egypt

United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)

Established and executed a 3-year communications strategy for the €7m regional program, Spring Forward for Women, a European Union-funded program that promotes gender equality in the Arab region.

• Raised regional awareness on women politicians through 1000s of documentary video views and social interactions.
• Executed 6 regional and international high-level policy events and workshops and disseminated results.
  
• Provided consultancy for UN Women partner agencies in Egypt, Tunisia and Morocco on branding and communications.

01/2013 – 06/2015       Senior Manager: Communications and
                         
                                          
  Cairo, Egypt

                                    International Affairs

Regional Center for Renewable Energy and Energy Efficiency – NFP, energy and renewables.

Transitioned from a Communications Manager after 12 months; Managed 2 departments; Pinpointed stakeholders; Created communications and digital strategy; Managed multilingual content and worked extensively on digital presence.

• Wrote proposals resulted in 100s of thousands of funding; Built new strategic relations with IGOs and UN organizations.
• Grew brand recognition KPIs by 300%; Implemented an organization-wide Performance Management System.
• Generated 10s of thousands of revenue by participating in global consulting projects on behalf of the organization.

04/2012 – 09/2012       Manager: Marketing and Communications                   
                             
                 Dubai, UAE

Gulf Scientific Corp. – providing Life Sciences solutions for Middle East and North African clients.

Supervised marketing and training departments and budget; Led digital transformation.

• Completed the evaluation and selection of software development vendors to implement CRM and ERP systems.

10/2011 – 03/2012       Senior Consultant/Public Engagement Director       
                                                  
        Abu Dhabi, UAE

Gallup - A leading socioeconomic analysis and management consulting company.

Assigned to a government contract to drive regional brand impact for the UAE; Revamped PR and social media strategy; Strategized Gallup field experts’ social media brands; Developed and coordinated content in English and Arabic.

• Improved multilingual content quality and brand visibility among the Middle East and West stakeholders.
  
• Grew social media engagement and website visits by 50% in 6 months; Grew Gallup influencers’ followers by 30%.
  

05/2007 – 10/2011       Brand Manager: Product Marketing     
                                                
                   Cairo, Egypt

ITWORX - A software solution provider possessing a strategic global alliance with Microsoft.

Promoted from Creative Design Manager; Led government product line marketing strategy; Managed corporate brand, online advertising, website and social media; Analyzed visitor trends, behaviors and customer surveys.

• Improved corporate website conversion rates by 25% and optimized online advertising spending by 50% through revamping website content/features, user experience, AB tests and search engine optimization.
• Generated 10s of large-scale (100s of thousands) government account leads from Saudi Arabia, UAE, Qatar and Kuwait through effective product/brand marketing materials development, event marketing and content localization.
  
• Improved sales/marketing process efficiency by leading a corporate-wide CRM system and processes implementation.
  

01/2005 – 05/2007       Creative Design Manager                                          
                                 
             
  Cairo, Egypt

Santeon Group

Built a solid software development outsourcing team that delivered one of the world’s first video streaming portals.

08/2001 – 12/2004       Manager: User Experience      
                                      
                                    Sharm El Sheikh, Egypt

GoRedSea.com

Developed corporate brand; Designed and updated the first multilingual portal targeting tourists from UK, Germany and Italy.

RELEVANT CONSULTING Projects

El-Kattan Pharmacies (A fast-growing drugstore chain) - Alexandria, Egypt  
                                                                                       
2015 – 2017

  Brand and Digital Strategy Consultant

Analyzed and audited brand touchpoints and competition; Revamped brand and developed a 2-year digital strategy.

• Reached 10,000 Facebook and Instagram followers and 100s of engagements in the campaign’s first 2 weeks.
• Improved brand recognition metrics by 200%; Launched and optimized Google Play mobile app.

  DivineWorx (An owner of major restaurant chains the Middle East) - Cairo, Egypt                                
     2004-208

  Brand and Creative Consultant

Contracted to develop and revitalize restaurant brands, creative strategies, web presence and print promotion.

• Improved brand image and reduced menu and delivery order time by 20% for Makani and ChiangThai restaurants.
• Secured 10s of new web inquiries by establishing DivineWorx website presence. 
  

INTELLECTUAL CONTRIBUTIONS

Refereed Articles 

• Dimitriou, C. K., & AbouElgheit, E. (2019). Understanding generation Z’s travel social decision-making. Tourism and hospitality management, 25(2), 311-334.
• Abou-Elgheit, E. (2019). Affect-based and personality-based trust and risk in social commerce. International Journal of Electronic Marketing and Retailing, 10(2), 173-207.
  
  
  
  • Abou-Elgheit, E. (2019). Cognition-based and experience-based trust and risk in social commerce in Egypt. Middle East Journal of Management, 6(3), 245-276.
  • Abou-Elgheit, E. (2018). Understanding Egypt's emerging social shoppers. Middle East Journal of Management, 5(3), 207-270.
  • Abou-Elgheit, E. (2013). Opportunities in the Transforming Digital China.
    International Journal for e-Learning Security (IJeLS), 3(2), 308-317.
  
  

Conference Papers

• AbouElgheit, E. (2019, September). Effective consumer goods marketing in the world's lowest per capita countries. In Joint International Conference of CEDIMES Institute USA, ABERS & IPAGEF (37).
• Abou-Elgheit, E. (2013, June). The digital Guanxi: China's digital business in light of recent transformation. In International Conference on Information Society (i-Society 2013) (pp. 200-206). IEEE.

    Presentations and conferences

• "Women Parliamentarians and the Media: Towards Effective Partnerships". Moderated a panel session at the Arab Women Parliamentarians Network for Equality “Rae’dat” Forum 2016, Rabat, February 2016.
• "The digital Guanxi: China's digital business in light of recent transformation". Virtual presentation at the Information Society (i-Society), 2013 International Conference, June 2013.
• "Brain-Based Brand Communication". Presented at organization management retreat, February 2012.

Work in Progress

• AbouElgheit, E. & Mohammed, Z. Personality Types as Predictors of User Behavior and Abandonment of Massively Multiplayer Online Games.
  
• AbouElgheit, E. & Petrova, K. The impact of mobile apps on stock price.
  

SERVICE Highlights

• 2016-Present:  Academic Advisor
• 2017-2018:  Member of the Faculty Affairs Committee; New Students Welcoming/Orientation
• 2017-2018:  Initiating Field Trips for Marketing Students;
• 2016-2017:  Faculty Advisor for the Sigma Nu Tau Entrepreneurship Honor Society  
  
• 2016-Present: Invited to review various papers by leading journals in the field of digital marketing and consumer behavior including the Electronic Commerce and the Journal of Consumer Behavior
  
• 2016-2019:  Guest speaker at the American Marketing Association – SUNY Plattsburgh Chapter
• 2016-2019  Certificate of Appreciation, Advising Office - SUNY Plattsburgh. ; Cardinals Care Honoree, SUNY Plattsburgh.  ; Certificate of Appreciation, Educational Opportunity Program - SUNY Plattsburgh.
  

Professional Certification and LANGUAGES

Google Ads Certified Professional – 2013; Adobe Flash Certified Professional - 2003

English – fluent; Arabic – native;
French – basic level